24 May - 30 May 2026
Starting 24 May 2026
Why some fruit and vegetables taste less yummyChefs, farmers and plant breeders want to bring flavour back.- 🚜 Big farms have changed over time to grow huge amounts of food very quickly.
- 😕 This fast growth means that many fruits and vegetables do not taste as good as they used to.
- 🌱 Scientific breeders work hard in the fields to create new plants with amazing flavors.
- 👩🍳 Friendly chefs and local farmers are joining together to bring back delicious meals.
- 🥗 These experts want to make sure the food we eat is both healthy and full of life.
🍓 Fun Fact!
Did you know that strawberries today are much bigger than they were 50 years ago, but many people say they taste less sweet? Scientists are working to bring back the flavour!
